Why is search engine optimisation so important?

It is absolutely critical be up the rankings in search engines like Google – especially in Canberra.

With such a high proportion of the population working in office environments with relatively easy access to the internet, being on the first page of Google is critical. A large proportion of the population and public servants in particular make purchase decisions after checking online reviews and this is only expected to increase particularly with the increase in use of mobile devices such as smart phones.

Your website needs to be optimised so when people do search they’ll find you. Search Engine Optimisation is an on going process and if you’re not on top of it you risk losing ground to your competitors. This involves a range of processes and research and needs to be undertaken carefully to avoid problems with the search engines rules.

Plum Media can help with your company’s online marketing including quality Search Engine Optimisation, Email Campaigns, Adwords and Content Production, so your company consistently ranks high on major search engines like Google.

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